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IT & Consulting Service Firms Partnering with Marketing Agencies: Is Logica Starting a Trend?

18/7/2011

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A great opinion item for my company was published last week on the Pierre Audoin Consultants (PAC) Blog. In discussing one of Logica's UK propositions, Applied Customer Insight, it suggested that the partnership of Logica with Ogilvy is distinctive in the market and wonders if we might in fact be starting a trend.

You can find the PAC blog entry here and a screen snapshot below.

I had not heard of PAC before, but in looking through their website, I learned they are a market research firm focusing in IT services – so this is great praise to be receiving.

I find this helpful external analysis as someone who hopes to eventually shift into the team within Logica's Business Consulting practice that is delivering our ACI services.
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